FALL EDITION 2024
ISSUE #0
INTERVIEW WITH
- Eric Clavier
- X Machina Flora
- Infrarouge
- Faedriel
- Marta Pang
- TSK
- Know Equilibrium
- Sares
-
Hanna Inaiah
- Hannes Hummel
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01. Eric Clavier
CRAFTING SURREAL FUTURES WITH A TIMELESS ELEGANCE
- November 22, 2024 by ArtiAI MAGAZINE
WINNING ARTWORK “NEVER SEEDS BEFORE”
FROM FLORAL CHALLANGE ISSUE #0
Drawing inspiration from masters like Cocteau and Duchamp, Eric reimagines reality, often framing enigmatic figures within ethereal lights and shadows to reflect deeper questions of identity and existence. In recent years, AI has unlocked a new frontier for him, transforming once impossible visions into palpable experiences, and opening an unprecedented path where creativity knows no limits. His work is a testament to the evolution of art in the digital age—a blend of art history and cutting-edge technology that invites audiences into an immersive, futuristic narrative.
HOW DO YOU DEFINE YOUR ARTISTIC STYLE? COULD YOU NAME THE ARTISTIC STYLE YOUR WORKS ARE RELATED TO?
My approach is personal and intuitive, making it challenging to define a single identity. I’m not driven by ego, so I don’t overanalyze my work. Instead, I aim to infuse it with meaning and depth, drawing on my experiences, readings, and influences to shape my style, even if I can’t fully label it yet. Philosophy, the future, and science fiction are profound sources of inspiration. My projects have naturally developed into a “Futur Dandy” theme, blending classic elegance with a sci-fi edge. Recurring motifs, such as men in suits against surreal, sci-fi backdrops, help shape my aesthetic.
I’ve always been captivated by pinstripe suits in films; it’s always the badass character! I own suits and a collection of striped shirts, pants, and even a track jacket. This fascination naturally connects me to the work of Daniel Buren and his mastery of stripes in art. I don’t create simply for the sake of aesthetics. I prefer my niche style because it’s my story. My Instagram reflects this blend of influences and my constant flow of ideas. I embrace the com plexity, exploring different styles while maintaining a personal touch. My style is, at its core, a fusion of timeless sophistication and futuristic vision, drawing from surrealism, cinema, and a fascination with light, transparency, statues, and the mystical, ultimately exploring themes of identity and the unknown.
HOW HAS BEING BASED IN FRANCE INFLUENCED YOUR WORK ?
Living in France has deeply influenced my work as an art director. The French blend of beauty, history, and modernity taught me to merge elegance with boldness. Paris, with its iconic architecture, fashion, and art, continually inspires me to push boundaries and create visuals that fuse classic aesthetics with contemporary narratives. I’m captivated by surrealist artists like Cocteau, Marcel Duchamp, Man Ray, and André Breton, and I often dream of having a creative collective like theirs. This influence, along with haunting cinema from that era, inspires my love for black and-white artwork. In Paris, art is everywhere, perfectly suiting my vision.
WHAT IS YOUR CREATIVE PRO CESS AND WHAT ARE YOUR SOURCES OF INSPIRATION?
My inspiration draws from movies like Blade Runner, The Matrix, and Patrick Bateman’s look in American Psycho, as well as from French cin ema such as Last Year at Marienbad. Books, French comics by Moebius and Jodorowsky, and artists like Philippe Druillet and Marc-Antoine Mathieu, also inspire me. Additionally, philoso phy, anthropology, childhood memories, and a curiosity about space, robotics, and sci-fi shape my work. I’m fascinated by light, holograms, and transparency, often creating what I would have loved to see back then. My visuals reflect this fusion of futuristic elements with timeless el egance, and AI has become a powerful tool to bring these visions to life.
HOW HAS AI TECHNOLOGY IMPACTED YOUR WORK?
AI technology has played a transformative role in my creative journey. Sometimes, I reflect on how I’ve been waiting for this moment for the past ten years. I’ve accumulated a wealth of ideas, concepts, references, and art knowledge, but in my previous roles as an art director for other directors on films or photographs, I often felt frustrated by my inability to realize my own visions. I’ve long envisioned creating a black-and-white film with a classy, artful sci-fi theme. Thanks to AI, I no longer have to rely on the approval of countless producers. I can simply create. This artistic freedom allows me to manifest my vision without external constraints, turning dreams into tangible projects.
Over the past five or six years, I’ve been developing treatments for commercials, movies, and series. AI allows us to “see” a project before actual production, which is particularly exciting. For example, I crafted a treatment for a series based on a comic, bringing to life photorealistic representations of drawn characters and the entire universe they inhabit. This level of visualization was previously unattainable. Before, we relied on mood boards, assembling printed images from films, photography, or fashion magazines. Now, we can design according to the screenwriter’s vision, offering a fresh experience for everyone involved: screenwriters, producers, and myself.
I think it’s crucial to look beyond just the two letters «AI.» Consider what happened in photography: traditionalists insisted on using vintage film cameras, but then digital photography, filters and Photoshop emerged. True artists debated the authenticity of photography, but now these methods are commonplace. The same will likely happen with AI in the future. I have a deep appreciation for black-and-white photography; it’s an integral part of my identity. Despite creating AI-generated photography, I don’t feel conflicted. My goal is to convey emotion and meaning, it’s always about the story behind the work .
It reminds me of what I would aim back then for a high-budget photoshoot. During brainstorming sessions, I’d strive to capture a specific vibe, referencing renowned directors or photographers as inspiration. I’d envision dressing artists in Saint Laurent suits, building a grand statue, flying to a spectacular location and capturing the magic hour light with the best equipment. But of course, the costs and lack of clients always make this impossible. So now, I translate those ideas into prompts, achieving results independently. This is a new and exciting frontier. Recently, I directed a music video for French artist ‘Yodelice’ called «What’s The Cure?» It was an incredible experience mixing real green screen footage with AI-created backgrounds. The blend of practical and AI elements brought a sense of boundless creativity; there’s this feeling of «everything is possible» which really opens up new doors for what can be achieved.
Yodelice - What's The Cure? (Official Video)